Privacy Policy

Effective Date: 2/7/2025

Introduction

At You Should Automate That (referred to as “we,” “our,” or “us”), protecting your privacy and safeguarding your personal information is a priority. This Privacy Policy explains how we collect, use, share, and protect your information when you interact with us, including when you visit our websites:

This Privacy Policy applies to our company as a whole, as well as the software products and services we offer:

By accessing or using our websites and services, you agree to the terms of this Privacy Policy. We are committed to handling your personal information responsibly and transparently in compliance with applicable privacy laws, including but not limited to the California Consumer Privacy Act (CCPA), General Data Protection Regulation (GDPR), and other relevant regulations.

If you have any questions about this Privacy Policy or how we handle your data, please contact us at:

Email: you-should-automate-that@outlook.com
Mailing Address: 3514 Clinton Parkway, Suite A #243, Lawrence, Kansas 66047, United States

Let’s break down how we handle your data in the sections that follow.

1. What Data We Collect

We collect various types of personal information from and about our users to provide and improve our services. The data we collect may include, but is not limited to:

Contact Information: Name, email address, mailing address, phone number (if provided).
Non-Sensitive Payment Information: Payment details are captured and handled by third-party providers like Stripe (for the Bulk POD Product Creator) and FastSpring/Adobe (for the Batch-Replace Smart Objects plugin) — we do not store payment information directly.
Location and Demographic Information: Country of origin, geographic region, or demographic details (such as user age range if provided).
Attribution Information: How users heard about us (e.g., via self-reported data from onboarding forms or inferred data from UTM tracking parameters).
Product Usage Information: Settings, preferences, feature usage, frequency of use, actions taken within our products, and general product usage logs (including error logs).
Analytics and Device Information: IP addresses, browser types, operating systems, referral pages, device identifiers, and usage metrics collected through tools like Google Analytics or custom JavaScript.
Other Personal Information: Any additional personal information you choose to provide or that we may collect through our services as needed.

2. Why We Collect Data (Purpose)

We collect personal data for various purposes, including:

Identifying and Managing User Accounts: To distinguish individual users and provide personalized access to our services.
Business and Product Communications: To contact you regarding service updates, important notifications, and product or feature changes.
Email Marketing: To send promotional offers, news, updates, and content relevant to our products.
Improving Marketing and Customer Acquisition Efforts: To better understand how users find us, which marketing channels are most effective, and how to target optimal customers.
Product Improvement and User Experience: To monitor product usage, identify underutilized features, and address areas for improvement or expansion.
Customer Support: To assist with troubleshooting, error resolution, and technical support based on usage logs or reported issues.
Legal Compliance and Security: To comply with legal requirements and ensure the security of our systems.

3. How We Collect Data

We collect personal data in several ways, including:

User-Submitted Information: Data you provide when you create an account, submit forms (such as the “How did you hear about us?” form), or contact us directly.
Payment Providers: Information provided by our payment processor, Stripe, when you make purchases through the Bulk POD Product Creator.
Automated Data Collection: Automatically collected information through your use of our products, such as IP addresses, browser types, and usage logs. This may include data captured by JavaScript, cookies, or tracking technologies embedded in our services.
Marketing and Analytics Tools: Data collected through tools like Google Analytics, Google Ads, and custom tracking parameters (e.g., UTM parameters) to understand user behavior and marketing effectiveness.
Third-Party Services: Data we receive from third-party platforms, such as Google Ads, when users interact with our ads.

In some cases, we may combine information collected from multiple sources to provide better service and insights.

4. How We Use Data

We use the data we collect for purposes consistent with this Privacy Policy, including:

To provide and maintain our products and services.
To manage user accounts and provide personalized product experiences.
To send emails and communications related to updates, promotional offers, or marketing campaigns (only if you have opted in where required).
To analyze user behavior and improve product features, usability, and performance.
To troubleshoot and address user-reported issues or technical problems.
To measure and optimize the performance of our marketing efforts.
To comply with legal obligations, prevent fraud, and maintain security.

We may also use personal information for additional purposes disclosed at the time of collection or with your consent.

5. Legal Basis for Data Processing

Under the General Data Protection Regulation (GDPR), we must identify the lawful bases on which we collect and process personal data. Depending on the specific situation, we rely on the following legal grounds:

Consent: We collect and process your personal information with your explicit consent, particularly for activities such as sending marketing emails, collecting attribution information, and tracking data using cookies and similar technologies. You can withdraw consent at any time by contacting us.
Contractual Necessity: We process personal data when it is necessary to fulfill the contract we have with you, such as to provide access to our products, process payments, or deliver customer support.
Legitimate Interest: We may process personal data based on our legitimate interests, provided they do not override your rights and freedoms. These interests include improving our products, understanding how they are used, and enhancing our marketing effectiveness.
Legal Obligation: In certain cases, we may be required to process personal data to comply with legal obligations (e.g., fraud prevention or financial reporting).

6. Data Sharing and Third-Party Providers

We do not sell personal data to third parties. However, we do share your information with trusted third-party service providers who help us deliver our products and services. These providers are obligated to protect your information and use it only for the purposes for which it was shared. Such third parties may include:

6.1 Payment Processing (Stripe)

For the Bulk POD Product Creator, we use Stripe for payment, analytics, and other business services. Stripe collects transaction and personally identifying information, which it analyzes and uses to operate and improve the services it provides to us, including for fraud detection. You can learn more about Stripe and read its privacy policy here: https://stripe.com/privacy

6.2 Analytics and Advertising Providers

We use analytics and advertising services to help us understand user behavior, improve our products, and optimize marketing campaigns. These providers may collect data about your interactions with our websites and services.

The main third-party services we use include:

Google Analytics: For monitoring website performance, user behavior, and product usage patterns. For more information, see Google’s Privacy Policy.
Google Ads: To manage our online advertising campaigns and measure the effectiveness of our ads.
Other Advertising Platforms: We may work with other advertising platforms to deliver personalized or targeted ads.

We use these platforms solely for improving our marketing efforts and do not share your personal data beyond what is necessary for them to perform their services.

Note on Tracking Technologies: Some of these services may use cookies or similar tracking mechanisms to collect data about your browsing activity. Please refer to our Cookie Policy for details on how we use these technologies and how you can manage your preferences.

6.3 Email Marketing (MailChimp)

We use MailChimp to manage and send email communications, including product updates, promotions, and newsletters. When you sign up for our services or subscribe to receive updates, we may share the following information with MailChimp:

Email address
Name (if provided)
Demographic information (e.g., location, country of origin, other provided demographic information such as occupation, software use-case, etc.)
Product usage information (e.g., engagement with our products or features)

This information helps us improve the relevance and effectiveness of our email marketing efforts. MailChimp processes this data on our behalf and is obligated to safeguard your information under their privacy practices. For more details on how MailChimp handles your data, please see their Privacy Policy: https://www.intuit.com/privacy/statement/

6.4 General Data Sharing

We may also share your data in the following cases:

With service providers who perform business operations on our behalf (e.g., cloud hosting, email providers).
With legal authorities if required to comply with applicable laws or respond to valid legal processes.
In case of a business transaction (e.g., merger or acquisition) where user data may be transferred to a new entity as part of the transition.

7. Your Rights Regarding Your Data

We respect your rights when it comes to the personal data we collect. Depending on where you reside, you may have certain rights under applicable privacy laws, such as the General Data Protection Regulation (GDPR) or California Consumer Privacy Act (CCPA). We are committed to enabling you to exercise these rights.

7.1 Right to Access

You have the right to request access to the personal data we hold about you, including information on how it is used, shared, and stored. Upon request, we will provide you with a copy of your personal data.

7.2 Right to Correct/Rectify

If any of the information we hold about you is inaccurate or incomplete, you have the right to request corrections or updates. We will promptly correct any inaccuracies.

7.3 Right to Delete (Right to Be Forgotten)

You may request that we delete your personal data under certain circumstances, such as when it is no longer needed for the purposes for which it was collected or when you withdraw your consent.

Please note: Deleting certain information may prevent you from continuing to use our services. We may retain limited information where required by law or for legitimate business purposes (e.g., transactional data or records of your consent withdrawal).

7.4 Right to Data Portability

You have the right to request that your personal data be provided to you or transferred to another service provider in a structured, commonly used, and machine-readable format, where technically feasible.

7.5 Right to Object to Processing

You may object to the processing of your personal data where we rely on legitimate interests as the legal basis. If you object, we will stop processing your data unless we demonstrate compelling legitimate grounds that override your objection.

Please note: The inability to process your personal information may prevent you from continuing to use our services.

7.6 Right to Restrict Processing

In certain situations, you have the right to request that we temporarily restrict the processing of your personal data, such as while we verify an accuracy-related correction request.

7.7 Right to Withdraw Consent

If we are processing your data based on consent, you may withdraw consent for the processing of your personal data at any time by contacting us. However, please note that withdrawing consent may prevent us from providing you with our services, as certain data is necessary to maintain your account and deliver our products. We may retain limited personal data where required for legal, contractual, or legitimate business obligations.

7.8 Right to Opt-Out of Sale of Personal Information

We do not sell personal data. However, if this changes, you will have the right to opt out of the sale of your personal data and will be notified of this option.

7.9 Right to File a Complaint

If you believe that we have violated your rights or privacy laws, you have the right to file a complaint with a relevant data protection authority. For GDPR users, this would be your country’s supervisory authority.

How to Exercise Your Rights

To exercise any of the above rights, please contact us at:

Email: you-should-automate-that@outlook.com

We will respond to your request as required by applicable law. To protect your privacy and security, we may take steps to verify your identity before complying with your request.

8. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to enhance your experience, analyze site performance, and help improve our marketing efforts. This section explains how we use these technologies and what your options are regarding them.

8.1 What Are Cookies?

Cookies are small text files that websites store on your device to remember your preferences, track your activities, and personalize your experience. They can be "first-party" (set by our website) or "third-party" (set by services we partner with).

8.2 How We Use Cookies and Tracking Technologies

We may use cookies or similar technologies for purposes such as:

Tracking Marketing Campaign Effectiveness: We track UTM parameters to help understand how users find our products and which marketing campaigns are successful.
Analyzing User Behavior: Third-party analytics tools like Google Analytics use cookies to collect anonymized information on how users interact with our website (e.g., pages visited, session duration).
Advertising: Services like Google Ads may use cookies to deliver personalized ads and measure their effectiveness.

Some of the third-party services we use may set their own cookies automatically when you interact with our website.

8.3 Third-Party Cookies

The following are some examples of third-party services we integrate with that may place cookies or similar tracking technologies on your device. This list is not comprehensive, and additional third-party services may also be used:

Google Analytics: Tracks website performance and user interactions.
Google Ads: Helps us deliver relevant ads and measure conversions.
Stripe: May use cookies for fraud prevention and payment processing.
MailChimp: Tracks email campaign performance and user interactions with marketing emails.

We recommend reviewing the privacy policies of these third parties for more details on their cookie practices.

8.4 Managing Cookies and Tracking Preferences

You can manage or disable cookies through your browser settings. Most browsers allow you to block or delete cookies, but doing so may affect the functionality of our websites.

To opt out of Google Analytics tracking, you can install the Google Analytics Opt-Out Browser Add-on.

For more information about cookies and how to manage them, you can visit www.allaboutcookies.org.

9. Data Retention Policy

We retain personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy, including providing our services, complying with legal obligations, and improving our products. In general:

Account and Usage Data: We store your account-related data (such as name, email, and product usage) indefinitely to allow for seamless reactivation of services if you return after a period of inactivity.
Attribution and Marketing Data: We retain information such as UTM parameters and marketing preferences as long as it is relevant to improving our marketing efforts.
Payment Data: We do not directly store or process any sensitive payment information, such as credit card numbers, CVVs, or bank account details. All sensitive payment transactions for the Bulk POD Product Creator are securely handled by our third-party payment processor, Stripe, which collects, processes, and stores this information in accordance with their stringent security protocols and legal compliance standards. For more details on how Stripe handles your data, please refer to their Privacy Policy.
Legal Requirements: In cases where laws or regulations require data retention (e.g., for tax or financial reporting), we will retain the necessary data for the legally required period.

10. How We Protect Your Data

We take the protection of your personal data seriously and implement a combination of physical, technical, and administrative safeguards to prevent unauthorized access, misuse, or loss of your data. These measures include:

Secure Databases: All personal data is stored in secure databases that are protected by encryption, firewalls, and access controls.
Access Restrictions: Only authorized personnel with a legitimate business need have access to personal data.
Network Security: We leverage industry-standard security protocols and technologies to protect data during transmission over networks. We use SSL/TLS encryption to secure data transmitted between users and our websites, ensuring that sensitive information remains encrypted and protected from unauthorized access during transmission.
Third-Party Security Compliance: We rely on trusted third-party service providers (such as AWS) that maintain comprehensive security measures and certifications.

In the extremely unlikely event of a data breach, we have procedures in place to respond promptly, mitigate any impact, and notify affected users.

11. International Data Transfers

If we transfer personal data from regions such as the European Economic Area (EEA) to countries outside of those regions (such as the United States), we ensure that appropriate safeguards are in place to protect your data in compliance with applicable privacy laws. These safeguards may include:

Standard contractual clauses approved by the European Commission,
Data processing agreements with trusted third-party service providers, and
Other legally recognized mechanisms.

12. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or for other operational reasons. When we make material updates, we will provide notice by:

Posting the updated Privacy Policy on our websites, and
Updating the “Effective Date” at the top of this policy.

We encourage you to review this Privacy Policy periodically to stay informed about how we protect your information. Continued use of our services after updates constitutes acceptance of the updated policy.